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L-o-n-g
domain names are available.
It
is now possible to register l-o-n-g
domain names -
up to 63 characters.
The
22-character maximum, in effect
since the creation of the
Internet, is a thing of the past. As a
result, exciting new
opportunities have been created for those doing business
on the Web.
If
you are doing business on the
web...
Domain
names containing search
"keywords"
can boost search engine
rankings.
When
it comes to search engines... longer
is better.
Long names can hold more
keywords (the terms people
search for) and many search engines give
preference to keyword-rich
names.
'Embedded keywords' is
one of several factors
considered by search engines in determining rank, and
one of the easiest factors to
improve.
In
today's competitive environment,
search
engine rankings can make or
break a web site.
If
you
are
a
florist,
a
name
like
discount-flowers-red-roses-tulips-carnations.com
can
boost
your
rankings
for
searches
like
'discount
flowers'
or
'red
roses'
If
you
sell
electronics,
you
might
want…
tv-stereos-videogames-telephones.com
If
it's
real
estate…
southern-california-real-estate.com
Long
domain names have other
advantages.
You
can reserve your full business
name instead
of a clipped or distorted
version.
consolidated-office-furniture-and-equipment
instead
of
consolofficefurnequip.com
You
can select a 'prestige' name for
use on
business cards and brochures...
original-philadelphia-cheesesteak.com
instead
of
origphilacheesesteak.com
You
can identify or highlight
important sales practices...
the-no-money-down-furniture-store.com
family-pharmacy-open-all-night.com
These
domain names do not replace your
current domain name.
They are used in conjunction
with it, to attract additional
visitors to your present site. No
need to change that site, no
additional sites required.
Just have your web host point
the new names to your present
site.
Added
bonus: A fresh start at Yahoo. Most
Internet directories, including
Yahoo, list sites alphabetically. If
you're in a competitive field
and your company name is "alphabetically
challenged", then your site
is probably listed well down in
the pack - where nobody can find it. Now
you can do something about it.
You can reserve a long name
starting with 'a' 'b' or 'c'
that would put you at the top.
Low
cost, great potential benefit. A
handful of good names can drive
more traffic to your site than traditional
banner or print advertising - at
a fraction of their cost.
More
than 20,000 domain names are
being reserved every day.
That's 15 domain names every
minute. So
whether you are looking to boost
your search engine rankings or
enhance your business
identity... the right time is
now.
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